1. ZHAW digitalcollection
  2. Gesundheit
  3. Publikationen
  4. Publikationen Gesundheit
Full metadata record
DC FieldValueLanguage
dc.contributor.authorWieber, Frank-
dc.contributor.authorMüller, Steffen-
dc.contributor.authorAckermann, Kurt-
dc.contributor.authorFurchheim, Pia-
dc.contributor.authorZysset, Annina-
dc.contributor.authorMeyer, Matthias-
dc.contributor.authorDratva, Julia-
dc.date.accessioned2024-02-29T13:38:53Z-
dc.date.available2024-02-29T13:38:53Z-
dc.date.issued2023-10-
dc.identifier.issn1101-1262de_CH
dc.identifier.issn1464-360Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/30043-
dc.description.abstractBackground: Defining and understanding target groups is a key for successful tobacco prevention and cessation programs. While most campaigns and interventions only take basic demographic and socioeconomic characteristics of the target groups into account, additional knowledge about behavioral or psychographic characteristics (e.g., motives) is needed. Therefore, we developed and tested profiles of adolescents and adults. Methods: A systematic literature review revealed 219 articles with criteria that relate to (not) smoking. These criteria were consolidated in 8 expert interviews, 8 qualitative group discussions and 47 interviews with children and adolescents and in 53 interviews with actual and past adult smokers and included in a questionnaire that 2'732 adolescents and 2'899 adults (representative sample) filled in. Results: Segmentation analyses revealed five adolescent and four adult profiles that show systematic pattern regarding demographics, socioeconomics, social resources/independence, hobbies, psychological well-being/stress, and smoking behavior /intention to quit. Segments were replicated with data from a national tobacco cessation program. Segment-specific messages were derived and experimentally tested. Conclusions: The successfully developed target group profiles are available as a tool for tobacco prevention experts to improve current and future tobacco prevention and cessation activities. Key messages: • Defining and understanding target groups is a key for successful tobacco prevention and cessation programs. • The successfully developed target group profiles are available as a tool for tobacco prevention experts to improve current and future tobacco prevention and cessation activities.de_CH
dc.language.isoende_CH
dc.publisherOxford University Pressde_CH
dc.relation.ispartofEuropean Journal of Public Healthde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0/de_CH
dc.subject.ddc614: Public Health und Gesundheitsförderungde_CH
dc.titleSegmentation analyses as an effective tool to improve tobacco prevention and cessationde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementGesundheitde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Public Health (IPH)de_CH
dc.identifier.doi10.1093/eurpub/ckad160.1461de_CH
zhaw.conference.details16th European Public Health Conference, Dublin, Ireland, 8-11 November 2023de_CH
zhaw.funding.euNode_CH
zhaw.issueSupplement_2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.endii583de_CH
zhaw.pages.startii582de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume33de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedG: Arbeit und Gesundheitde_CH
zhaw.funding.zhawZielgruppenprofile in der Tabakpräventionde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Gesundheit

Files in This Item:
There are no files associated with this item.
Show simple item record
Wieber, F., Müller, S., Ackermann, K., Furchheim, P., Zysset, A., Meyer, M., & Dratva, J. (2023). Segmentation analyses as an effective tool to improve tobacco prevention and cessation [Conference presentation]. European Journal of Public Health, 33(Supplement_2), ii582–ii583. https://doi.org/10.1093/eurpub/ckad160.1461
Wieber, F. et al. (2023) ‘Segmentation analyses as an effective tool to improve tobacco prevention and cessation’, in European Journal of Public Health. Oxford University Press, pp. ii582–ii583. Available at: https://doi.org/10.1093/eurpub/ckad160.1461.
F. Wieber et al., “Segmentation analyses as an effective tool to improve tobacco prevention and cessation,” in European Journal of Public Health, Oct. 2023, vol. 33, no. Supplement_2, pp. ii582–ii583. doi: 10.1093/eurpub/ckad160.1461.
WIEBER, Frank, Steffen MÜLLER, Kurt ACKERMANN, Pia FURCHHEIM, Annina ZYSSET, Matthias MEYER und Julia DRATVA, 2023. Segmentation analyses as an effective tool to improve tobacco prevention and cessation. In: European Journal of Public Health. Conference presentation. Oxford University Press. Oktober 2023. S. ii582–ii583
Wieber, Frank, Steffen Müller, Kurt Ackermann, Pia Furchheim, Annina Zysset, Matthias Meyer, and Julia Dratva. 2023. “Segmentation Analyses as an Effective Tool to Improve Tobacco Prevention and Cessation.” Conference presentation. In European Journal of Public Health, 33:ii582–ii83. Oxford University Press. https://doi.org/10.1093/eurpub/ckad160.1461.
Wieber, Frank, et al. “Segmentation Analyses as an Effective Tool to Improve Tobacco Prevention and Cessation.” European Journal of Public Health, vol. 33, no. Supplement_2, Oxford University Press, 2023, pp. ii582–83, https://doi.org/10.1093/eurpub/ckad160.1461.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.