Publication type: | Conference paper |
Type of review: | Peer review (publication) |
Title: | Private labels and negative information : effects across retailers |
Authors: | Nagengast, Liane Thomas, Oliver Reimann, Olivier Kucza, Gunther |
et. al: | No |
Conference details: | EMAC Regional Conference, Athens, Greece, 27-29 September 2023 |
Issue Date: | 29-Sep-2023 |
Language: | English |
Subjects: | Private label; Negative information; Spillover effect |
Subject (DDC): | 658.8: Marketing management |
Abstract: | This paper investigates how negative information about a retailer’s private label (PL) trigger negative spillover effects (a) to other retailers’ PLs and (b) to manufacturer brands (MB) regarding common dimensions of consumer evaluation (attitude, perceived quality, trust, purchase intent). Using scenarios about a fictitious product harm crisis, we conduct a 2x2 plus control group online experiment involving one retailer’s standard PL in the product category of ice cream. Within this product category, we find negative spillover effects from the focal retailer’s defective PL to competing retailers’ PL on attitude and perceived quality. We do not find any significant spillover effects on manufacturer brands. In line with categorization theory, our results support that PLs form one mental category in consumers’ minds. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/30157 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Nagengast, L., Thomas, O., Reimann, O., & Kucza, G. (2023, September 29). Private labels and negative information : effects across retailers. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, L. et al. (2023) ‘Private labels and negative information : effects across retailers’, in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
L. Nagengast, O. Thomas, O. Reimann, and G. Kucza, “Private labels and negative information : effects across retailers,” in EMAC Regional Conference, Athens, Greece, 27-29 September 2023, Sep. 2023.
NAGENGAST, Liane, Oliver THOMAS, Olivier REIMANN und Gunther KUCZA, 2023. Private labels and negative information : effects across retailers. In: EMAC Regional Conference, Athens, Greece, 27-29 September 2023. Conference paper. 29 September 2023
Nagengast, Liane, Oliver Thomas, Olivier Reimann, and Gunther Kucza. 2023. “Private Labels and Negative Information : Effects across Retailers.” Conference paper. In EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, Liane, et al. “Private Labels and Negative Information : Effects across Retailers.” EMAC Regional Conference, Athens, Greece, 27-29 September 2023, 2023.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.