Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-2495
Publication type: Working paper – expertise – study
Title: Science fiction prototyping : friendship with artificial intelligence
Authors: Brucker-Kley, Elke
Keller, Thomas
Borghoff, Birgitta
Stutz, Isabelle
Michot, Janick
de Spindler, Alexandre
Gavagnin, Elena
Turegard, Jonathan
et. al: No
DOI: 10.21256/zhaw-2495
Extent: 59
Issue Date: Feb-2024
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subjects: Friendship; Artificial Intelligence (AI); Narration; Science fiction prototyping; Affective computing; Story design
Subject (DDC): 006: Special computer methods
302: Social interaction
305: Groups (age, origine, gender, income)
Abstract: In this project, researchers from the Zurich University of Applied Sciences (ZHAW), who specialize in chatbots, avatars, and communication in virtual worlds, engaged in dialogue with young people. How do teenagers and young adults aged 13 to 29 talk about artificial intelligence that possesses emotional capabilities? This project was made possible by the Swiss National Science Foundation (SNF). The SNF Agora instrument supports science communication, i.e., the dialogue between science and society. The goal is an active exchange between researchers and a lay audience on a current research topic. At the heart of this project was “Affective Computing,” a term that encompasses technologies designed to recognize, interpret, respond to, and when necessary, simulate human emotions. In our research at the Institute of Business Information Systems at ZHAW, we apply such technologies, for example, to make consultations for people with chronic illnesses more personalized and natural through a chatbot or avatar in VR. But how much emotionality do people desire from a conversational AI? And what are the implications of AI responding to us with increasing empathy? Will we even form friendships with AI in the future? Here’s where the method of Science Fiction (SciFi) Prototyping comes into play. Through an immersive SciFi prototype, the project made the vaguely imaginable consequences of technological developments tangible. Based on 30 street interviews with young people about friendship with AI, the researchers developed a fictional story about future life with increasingly affective digital assistants in the shared apartment of the future. Technological leaps demand decisions that impact the story’s course. A Virtual Reality (VR) scenario brought this story to life. Between March and November 2023, 392 individuals experienced the scenario at Technorama, a secondary school in the Aarau agglomeration, the WISS schools, a workshop at the ETH Meeting Point Science, and various public events. The everyday life experienced in VR served as the basis for discussions with the researchers. Nineteen of these group discussions were subject to discourse analysis, realized by the Institute for Applied Media Studies at ZHAW, to identify patterns in how young people discuss AI and friendship.
Further description: Deutsche Ausgabe: https://doi.org/10.21256/zhaw-2494
URI: https://digitalcollection.zhaw.ch/handle/11475/30311
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
School of Management and Law
Organisational Unit: Institute of Applied Media Studies (IAM)
Institute of Business Information Technology (IWI)
Appears in collections:Publikationen Angewandte Linguistik
Wirtschaftsinformatik

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Brucker-Kley, E., Keller, T., Borghoff, B., Stutz, I., Michot, J., de Spindler, A., Gavagnin, E., & Turegard, J. (2024). Science fiction prototyping : friendship with artificial intelligence. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2495
Brucker-Kley, E. et al. (2024) Science fiction prototyping : friendship with artificial intelligence. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2495.
E. Brucker-Kley et al., “Science fiction prototyping : friendship with artificial intelligence,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Feb. 2024. doi: 10.21256/zhaw-2495.
BRUCKER-KLEY, Elke, Thomas KELLER, Birgitta BORGHOFF, Isabelle STUTZ, Janick MICHOT, Alexandre DE SPINDLER, Elena GAVAGNIN und Jonathan TUREGARD, 2024. Science fiction prototyping : friendship with artificial intelligence. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Brucker-Kley, Elke, Thomas Keller, Birgitta Borghoff, Isabelle Stutz, Janick Michot, Alexandre de Spindler, Elena Gavagnin, and Jonathan Turegard. 2024. “Science Fiction Prototyping : Friendship with Artificial Intelligence.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2495.
Brucker-Kley, Elke, et al. Science Fiction Prototyping : Friendship with Artificial Intelligence. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Feb. 2024, https://doi.org/10.21256/zhaw-2495.


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