Publication type: Contribution to magazine or newspaper
Title: Wenn Marken erwachsen werden
Authors: Süss, Daniel
Waller, Gregor
Published in: Brandnews : Markenpsychologie für die Markenpraxis
Issue Date: Jan-2007
Language: German
Subject (DDC): 150: Psychology
658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Psychology
Organisational Unit: Psychological Institute (PI)
Appears in collections:Publikationen Angewandte Psychologie

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