|Publication type:||Conference other|
|Type of review:||Not specified|
|Title:||«We looked for the reasons within our business» : positioning through self-criticism – the case of German Commerzbank|
|Conference details:||Speech at the Mudra Institute of Communications, Ahmedabad, India, 3 February, 2016|
|Subject (DDC):||658.4: Executive Management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Appears in collections:||Publikationen Angewandte Linguistik|
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