Publication type: Conference other
Type of review: Not specified
Title: Brand Switzerland : shaping a country image
Authors: Wieder, Regine
Conference details: Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016
Issue Date: 2016
Language: English
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/4721
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Appears in collections:Publikationen Angewandte Linguistik

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Wieder, R. (2016). Brand Switzerland : shaping a country image. Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016.
Wieder, R. (2016) ‘Brand Switzerland : shaping a country image’, in Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016.
R. Wieder, “Brand Switzerland : shaping a country image,” in Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016, 2016.
WIEDER, Regine, 2016. Brand Switzerland : shaping a country image. In: Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016. Conference presentation. 2016
Wieder, Regine. 2016. “Brand Switzerland : Shaping a Country Image.” Conference presentation. In Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016.
Wieder, Regine. “Brand Switzerland : Shaping a Country Image.” Speech at the Mudra Institute of Communications, Ahmedabad, India, 2 February 2016, 2016.


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