Publication type: Conference other
Type of review: Not specified
Title: Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des aktuellen Imagefilms der Commerzbank
Authors: Wieder, Regine
Rosenberger Staub, Nicole
Conference details: 13. Internationale und Interdisziplinäre Jahrestagung der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO), Eichstätt, Deutschland, 11.-14. September 2013
Issue Date: 2013
Language: German
Subjects: Organisationskommunikation Management
Subject (DDC): 658.4: Executive Management
URI: https://digitalcollection.zhaw.ch/handle/11475/4781
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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