Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Heitz, Christoph | - |
dc.contributor.author | Hary, Ingo | - |
dc.contributor.author | Dettling, Marcel | - |
dc.contributor.author | Ruckstuhl, Andreas | - |
dc.date.accessioned | 2018-04-04T14:15:00Z | - |
dc.date.available | 2018-04-04T14:15:00Z | - |
dc.date.issued | 2008 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/4791 | - |
dc.language.iso | en | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject | Service science | de_CH |
dc.subject.ddc | 330: Wirtschaft | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Direct marketing of service contracts under autonomous customer dynamics | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Engineering | de_CH |
zhaw.organisationalunit | Institut für Datenanalyse und Prozessdesign (IDP) | de_CH |
zhaw.conference.details | INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Not specified | de_CH |
Appears in collections: | Publikationen School of Engineering |
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Heitz, C., Hary, I., Dettling, M., & Ruckstuhl, A. (2008). Direct marketing of service contracts under autonomous customer dynamics. INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, C. et al. (2008) ‘Direct marketing of service contracts under autonomous customer dynamics’, in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
C. Heitz, I. Hary, M. Dettling, and A. Ruckstuhl, “Direct marketing of service contracts under autonomous customer dynamics,” in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
HEITZ, Christoph, Ingo HARY, Marcel DETTLING und Andreas RUCKSTUHL, 2008. Direct marketing of service contracts under autonomous customer dynamics. In: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008. Conference presentation. 2008
Heitz, Christoph, Ingo Hary, Marcel Dettling, and Andreas Ruckstuhl. 2008. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” Conference presentation. In INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, Christoph, et al. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
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