1. ZHAW digitalcollection
  2. School of Engineering
  3. Publikationen
  4. Publikationen School of Engineering
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dc.contributor.authorHeitz, Christoph-
dc.contributor.authorHary, Ingo-
dc.contributor.authorDettling, Marcel-
dc.contributor.authorRuckstuhl, Andreas-
dc.date.accessioned2018-04-04T14:15:00Z-
dc.date.available2018-04-04T14:15:00Z-
dc.date.issued2008-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/4791-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectService sciencede_CH
dc.subject.ddc330: Wirtschaftde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDirect marketing of service contracts under autonomous customer dynamicsde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.organisationalunitInstitut für Datenanalyse und Prozessdesign (IDP)de_CH
zhaw.conference.detailsINFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewNot specifiedde_CH
Appears in collections:Publikationen School of Engineering

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Heitz, C., Hary, I., Dettling, M., & Ruckstuhl, A. (2008). Direct marketing of service contracts under autonomous customer dynamics. INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, C. et al. (2008) ‘Direct marketing of service contracts under autonomous customer dynamics’, in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
C. Heitz, I. Hary, M. Dettling, and A. Ruckstuhl, “Direct marketing of service contracts under autonomous customer dynamics,” in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
HEITZ, Christoph, Ingo HARY, Marcel DETTLING und Andreas RUCKSTUHL, 2008. Direct marketing of service contracts under autonomous customer dynamics. In: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008. Conference presentation. 2008
Heitz, Christoph, Ingo Hary, Marcel Dettling, and Andreas Ruckstuhl. 2008. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” Conference presentation. In INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, Christoph, et al. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.


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