1. ZHAW digitalcollection
  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorRosenberger Staub, Nicole-
dc.contributor.authorSchneider Stingelin, Colette-
dc.date.accessioned2018-07-09T13:22:40Z-
dc.date.available2018-07-09T13:22:40Z-
dc.date.issued2018-07-04-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/7736-
dc.language.isoende_CH
dc.rightsNot specifiedde_CH
dc.subjectIdentityde_CH
dc.subjectStorytellingde_CH
dc.subjectBrandingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCreating brand identity and an emotional relationship with customers by applying storytellingde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.conference.detailsNarrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedOrganisationskommunikation Managementde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Rosenberger Staub, N., & Schneider Stingelin, C. (2018, July 4). Creating brand identity and an emotional relationship with customers by applying storytelling. Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, N. and Schneider Stingelin, C. (2018) ‘Creating brand identity and an emotional relationship with customers by applying storytelling’, in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
N. Rosenberger Staub and C. Schneider Stingelin, “Creating brand identity and an emotional relationship with customers by applying storytelling,” in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, Jul. 2018.
ROSENBERGER STAUB, Nicole und Colette SCHNEIDER STINGELIN, 2018. Creating brand identity and an emotional relationship with customers by applying storytelling. In: Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018. Conference presentation. 4 Juli 2018
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. 2018. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Conference presentation. In Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, 2018.


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