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dc.contributor.authorLabaronne, Leticia-
dc.contributor.authorSlembeck, Tilman-
dc.date.accessioned2018-07-25T09:58:40Z-
dc.date.available2018-07-25T09:58:40Z-
dc.date.issued2015-
dc.identifier.issn1465-4520de_CH
dc.identifier.issn1479-103Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/8471-
dc.description.abstractWhile current pricing strategies in public theaters are mostly based on static schemes, this paper analyzes the potential of dynamic pricing. Subsidized performing arts organizations face the challenge of selling a fixed capacity (available seats of a venue) to a broad and varied audience. Based on the literature and on empirical evidence from a survey among Swiss theaters, we discuss whether and to what extent yield management and uniform-price auctions—two widespread dynamic pricing mechanisms in the Internet age—can be applied to public theaters in view of the particular goals and targets imposed by their source of funding and by subsidy contracts. Our analysis suggests that although the application of yield management may not be advantageous in the current environment, the introduction of dynamic elements (including auctions) to prevailing pricing strategies can help public theaters respond to temporal demand fluctuations and fill up performances with a varied audience.de_CH
dc.language.isoende_CH
dc.publisherWileyde_CH
dc.relation.ispartofInternational Journal of Nonprofit and Voluntary Sector Marketingde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc306: Kulturde_CH
dc.titleDynamic pricing in subsidized performing artsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitFachstelle für Wirtschaftspolitik (FWP)de_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
dc.identifier.doi10.1002/nvsm.1528de_CH
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end136de_CH
zhaw.pages.start122de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume20de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in collections:Publikationen School of Management and Law

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