Browsing by Person nage
Showing results 1 to 7 of 7
Issue Date | Title | Involved Person(s) |
2017 | Einkaufstourismus Schweiz 2017 / 2018 | Rudolph, Thomas; Nagengast, Liane; Nitsch, Frauke |
2020 | Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty | Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas; D'Cruz, Elena |
2021 | Interest-free financing promotions increase consumers’ demand for credit for experiential goods | Bauer, Johannes C.; Morwitz, Vicki G.; Nagengast, Liane |
2012 | Kunden erfolgreich binden : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten | Rudolph, Thomas; Reutterer, Thomas; Nagengast, Liane |
29-Sep-2023 | Private labels and negative information : effects across retailers | Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther |
29-Sep-2023 | Private labels and negative information : effects within a retailer | Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther |
2021 | Strengthening the satisfaction loyalty link : the role of relational switching costs | Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane |