Issue Date | Title | Involved Person(s) |
Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | Management von Daten | Klaas, Michael |
2022 | Integration der Aufgaben | Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro |
2022 | Prozesse und Prozessautomatisierung im Marketing | Klaas, Michael |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |