| Issue Date | Title | Involved Person(s) |
| 2018 | Wie Smart Connected Products Kunden emotionalisieren | Fuchs, Rainer; Barth, Linard |
| 2018 | Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses Aglaya | Bosshard, Adrian; Furchheim, Pia |
| 2018 | The rise of independent niche luxury brands in the era of masstige | Duma, Fabio; Gadgil, Maya |
| 2018 | Brugg-Lifting AG goes digital | Bussard, Mathieu; Vogt, Helen |
| 2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |
| 2018 | Aufbau von Customer Engagement bei der New Belgium Brewing Company | Rellstab, Rolf; Rozumowski, Anna |
| 2018 | Emotionen und deren Bedeutung für das Marketing : eine Einführung | Ackermann, Kurt Alexander; Furchheim, Pia |
| 2018 | Kundenbeziehungen emotionalisieren | Hannich, Frank; Hüttermann, Marcel |
| 2018 | Trust in car brands : a quantitative analysis on trust in car brands in Switzerland | Beurer-Züllig, Bettina |
| 2018 | Chatbots : an interactive technology for personalized communication and transaction | Zumstein, Darius; Hundertmark, Sophie |
| 2018 | Baubranche 4.0 : Building Information Modeling | Barth, Linard; Heierli, Reto |
| 2018 | Solidarität ade? | Scheuner, Bojana; Zeier Röschmann, Angela |
| 2018 | Tell me your story and I will tell you who you are : persona perspective in sustainable consumption | Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia, et al |
| 2018 | Digital analytics in business practice usage, challenges and relevant topics | Zumstein, Darius; Mohr, Seraina |
| 2018 | Content Marketing und Branding | Suvada, Adrienne |
