| Issue Date | Title | Involved Person(s) |
| 2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael, et al |
| 2018 | Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest | Müller, Steffen; Struik, Arie; Beinert, Markus |
| 2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
| 2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
| 2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
| 2017 | Welche Produkteigenschaften begeistern Kunden? : eine Analyse von Online Reviews | Beinert, Markus; Struik, Arie; Müller, Steffen |
| 2017 | Collaborative Competitive Intelligence | Müller, Steffen; Merkli, Daphne |
| 2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
| Jan-2016 | Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Klaas, Michael, et al |
| 2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
| 2016 | Which product features delight customers? : an analysis of online reviews | Müller, Steffen; Beinert, Markus |
| 2015 | Bessere Beziehungen durch Feedbacksysteme | Müller, Steffen; Farese, Crisanto |
| 2015 | Social Media Manager : Markenbotschafter im Internet | Müller, Steffen; Klaas, Michael |
| 2015 | Costumer Insight Manager : interne Spezialisten im Dienste der Marktforschung | Müller, Steffen; Graf, Sandro |
| 2015 | Customer acceptance tests and new product success : an application of QCA in innovation research | Hein, Daniel; Ivens, Björn; Müller, Steffen |
