Issue Date | Title | Involved Person(s) |
2010 | Emotionalisierung des Kundenbeziehungsmanagements (CRM) | Rüeger, Brian; Hannich, Frank; Sauer, Cornelia |
2010 | Nation branding and integrated marketing communications : an ASEAN perspective | Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai‐Uwe; Musa, Ghazali |
2010 | Vorhandene emotionale Potenziale erfolgreich nutzen : Kundenbindung und Produktmanagement bei Swisscard/ American Express | Müller, Guido |
2010 | CRM : Tops, Flops & Trends 2009 | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2010 | What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions | Hari, Jürg; Meili, C.; Stros, M.; Petkovic, M. |
2010 | Sold! : advertising and the bourgeois female consumer in Munich, 1900-1914 | Keine Angabe; Neve, Monica Catherine |