Publication type: Book part
Type of review: Editorial review
Title: PR-Arbeit in der Marktkommunikation : Substitut der Werbung oder komplementäre Funktion?
Authors: Szyszka, Peter
Published in: Theorie und Praxis der Werbung in den Massenmedien
Editors of the parent work: Seufert, Wolfgang
Page(s): 141
Pages to: 155
Issue Date: 2005
Publisher / Ed. Institution: Nomos
Publisher / Ed. Institution: Baden-Baden
ISBN: 3-8329-1549-4
9783832915490
Language: German
Subjects: Marktkommunikation; Werbung; PR-Arbeit
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/14902
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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