Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-18748| Publication type: | Working paper – expertise – study |
| Title: | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 |
| Authors: | Heierli, Reto Furchheim, Pia Hannich, Frank Rüeger, Brian Crowden, Catherine Fuchs, Rainer Suvada, Adrienne Müller, Steffen Klaas, Michael Bächler, Jesse Kotowski, Wolfgang Barth, Linard Stallone, Valerio Dietrich, Dennis Caleta, Marija |
| et. al: | No |
| DOI: | 10.21256/zhaw-18748 |
| Extent: | 86 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subjects: | Marketing Komplexität Dynamik; Schweizer Unternehmen; Unternehmensprozess; Anpassungsfähigkeit; Kollaboration; Kundenorientierung; Agilität; Unternehmensstrategie; Unternehmenskultur; Kundennähe; Kundenbedürfnis |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18748 |
| License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Swiss Marketing Leadership_2019.pdf | 1.04 MB | Adobe PDF |  View/Open |
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