Publication type: Book part
Type of review: Editorial review
Title: The semiotic work design can do : a multimodal approach to visual storytelling
Authors: Weber, Wibke
Rall, Hans-Martin
et. al: No
Published in: Periodical studies today : multidisciplinary analyses
Editors of the parent work: Ernst, Jutta
Scheiding, Oliver
von Hoff, Dagmar
Page(s): 187
Pages to: 204
Issue Date: 2022
Series: Studies in periodical cultures
Series volume: 1
Publisher / Ed. Institution: Brill
Publisher / Ed. Institution: Leiden
ISBN: 978-90-04-46830-6
Language: English
Subjects: Multimodality; Semiotics; Multimodal analysis; Visual storytelling
Subject (DDC): 070: News media, journalism and publishing
401.4: Terminology, discourse analysis, pragmatics
Abstract: In this chapter, we address an area that has received little attention in journalism studies so far: the visual design and its semiotic work in journalistic storytelling. In recent years, periodicals have become increasingly multimodal and particularly visual. We are witnessing a shift from text-based pages to a multimodal news design with alternative forms of content presentation, new layout variants, and a general trend to more visual storytelling. Using the theory of social semiotics and taking a multimodal approach, we analyze how design is giving meaning to a journalistic artifact. In a case study using a printed newspaper, we demonstrate how design can shape and influence the message. Our essay provides an analytical framework that comprises three levels: the level of modes, of context, and of discourse. The framework contributes to a systematic understanding of the ongoing changes in visual communication in periodical cultures.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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