| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Entrepreneurial Storytelling : Business in Geschichten verdichten |
| Authors: | Borghoff, Birgitta |
| et. al: | No |
| Published in: | Zeitschrift Führung + Organisation |
| Volume(Issue): | 2023 |
| Issue: | 2 |
| Page(s): | 101 |
| Pages to: | 105 |
| Issue Date: | 3-Apr-2023 |
| Publisher / Ed. Institution: | Schäffer-Poeschel |
| ISSN: | 0722-7485 0044-3212 |
| Language: | German |
| Subjects: | Entrepreneurial Storytelling; Kommunikation; Entrepreneurship; Designpraktiken; Entrepreneurial Design; Entrepreneurial Story; Designstrategie; Pitching; Startup-Story; Business Design; Communication Design; Communication constitutes organization; CCO; Entrepreneurial Discourse; Narrative |
| Subject (DDC): | 658.45: Corporate communications |
| Abstract: | Entrepreneurial Storytelling ist eine transdisziplinäre Praktik, die dazu dient, Projekte, Produkte und Dienstleistungen zu designen oder neue Organisationen zu gründen. Wer in der Öffentlichkeit wahrgenommen werden will, muss erzählen, was er tut. Leadership, Management, Beratung und Entrepreneurship werden so zu einer kommunikativen Aufgabe. Das erklärt, warum Narrative auch in der Organisationspraxis von zentraler Bedeutung sind. »Like a captain on a stormy sea entrepreneurial storytelling seeks along you and me while constituting a voyage by supportive communication getting ready for higher vibration leading each other confidentially being proud of your own potential(ly?). Growing out of children’s shoes the story goes and flows.« Birgitta Borghoff, entrepreneurialstorytelling.net |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/27678 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
Files in This Item:
There are no files associated with this item.
Show full item record
Borghoff, B. (2023). Entrepreneurial Storytelling : Business in Geschichten verdichten. Zeitschrift Führung + Organisation, 2023(2), 101–105.
Borghoff, B. (2023) ‘Entrepreneurial Storytelling : Business in Geschichten verdichten’, Zeitschrift Führung + Organisation, 2023(2), pp. 101–105.
B. Borghoff, “Entrepreneurial Storytelling : Business in Geschichten verdichten,” Zeitschrift Führung + Organisation, vol. 2023, no. 2, pp. 101–105, Apr. 2023.
BORGHOFF, Birgitta, 2023. Entrepreneurial Storytelling : Business in Geschichten verdichten. Zeitschrift Führung + Organisation. 3 April 2023. Bd. 2023, Nr. 2, S. 101–105
Borghoff, Birgitta. 2023. “Entrepreneurial Storytelling : Business in Geschichten verdichten.” Zeitschrift Führung + Organisation 2023 (2): 101–5.
Borghoff, Birgitta. “Entrepreneurial Storytelling : Business in Geschichten verdichten.” Zeitschrift Führung + Organisation, vol. 2023, no. 2, Apr. 2023, pp. 101–5.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.