| Publication type: | Contribution to magazine or newspaper |
| Title: | “WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life |
| Authors: | Borghoff, Birgitta Bischof, Nicole |
| et. al: | No |
| Published in: | Entrepreneurial Storytelling Blog |
| Issue Date: | 2-May-2019 |
| Publisher / Ed. Institution: | Entrepreneurial Storytelling - Research & Development, Consulting, Creative Impulses |
| Language: | English |
| Subjects: | Entrepreneurial storytelling; Entrepreneurial communication; Purpose-driven storytelling; Entrepreneurial design; Communication design; Collaboration design |
| Subject (DDC): | 658.45: Corporate communications |
| Abstract: | What makes an entrepreneur unique? – If he succeeds in communicating his entrepreneurial idea and vision clearly, authentically and linguistically comprehensive against the background of his “purpose”. Then we talk about entrepreneurial storytelling. |
| URI: | https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/ https://digitalcollection.zhaw.ch/handle/11475/29217 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Borghoff, B., & Bischof, N. (2019). “WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life. Entrepreneurial Storytelling Blog. https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
Borghoff, B. and Bischof, N. (2019) ‘“WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life’, Entrepreneurial Storytelling Blog [Preprint]. Available at: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
B. Borghoff and N. Bischof, ““WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life,” Entrepreneurial Storytelling Blog, May 2019, [Online]. Available: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
BORGHOFF, Birgitta und Nicole BISCHOF, 2019. “WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life. Entrepreneurial Storytelling Blog [online]. 2 Mai 2019. Verfügbar unter: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
Borghoff, Birgitta, and Nicole Bischof. 2019. ““WHY” – Purpose-Driven Entrepreneurial Storytelling : Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life.” Entrepreneurial Storytelling Blog, May. https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
Borghoff, Birgitta, and Nicole Bischof. ““WHY” – Purpose-Driven Entrepreneurial Storytelling : Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life.” Entrepreneurial Storytelling Blog, May 2019, https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
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