Search


Results 16-30 of 516 (Search time: 0.017 seconds).
Item hits:
Issue DateTitleInvolved Person(s)
2023Messenger Marketing : WhatsApp im Einsatz für die Kundenkommunikation in der BankbrancheZumstein, Darius; Manojlovic, Milica
Jan-2023Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrackKlaas, Michael; Beurer-Züllig, Bettina
2023Lokale versus internationale Marken im Schweizer Lebensmittelsektor : eine vergleichende Studie der Markenassoziationen und KaufabsichtenBächler, Jesse; Christensen, Jeppe Lambert
2023Enhancing digital advertising with BCT : areas of innovationStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2023Digitale Zukunft von Publikumsmessen und Events in der DeutschschweizMerdzanovic, Adis; Balázs, Zsiborás
2023Alumni Customer Experience ManagementSchäfer, Wolfgang; Lila, Elsa
Nov-2022Customer Management Studie 2022 : Trends, Daten und NachhaltigkeitHeierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian, et al
13-Sep-2022Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global businessDuma, Fabio
Sep-2022Online retailer survey 2022 : success factors and omnichannel services in digital commerceZumstein, Darius; Oswald, Carmen; Brauer, Claudia
22-Mar-2022Cross-cultural differences in consumers' attention to food labelsHo, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry
2022MarktforschungMüller, Steffen
2022Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in ItalyDuma, Fabio
2022Erfolgsfaktoren für einen internationalen Markteintritt eines Schweizer Robotik Start-upsBansal, Satschin; Gadgil, Maya; Widmer, Maurin
2022Management von KundenHannich, Frank
2022Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientationsBjörck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari
Results 16-30 of 516 (Search time: 0.017 seconds).