Issue Date | Title | Involved Person(s) |
2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 | Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al |
2018 | Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses Aglaya | Bosshard, Adrian; Furchheim, Pia |
2018 | Emotionen und deren Bedeutung für das Marketing : eine Einführung | Ackermann, Kurt Alexander; Furchheim, Pia |
2018 | Tell me your story and I will tell you who you are : persona perspective in sustainable consumption | Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia, et al |
2018 | Flow revisited : process conceptualization and a novel application to service contexts | Drengner, Jan; Jahn, Steffen; Furchheim, Pia |
2018 | A comprehensive model of consequences of a value conflict on well-being | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
2018 | Materialism versus green values : revisiting research on value conflicts | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |
29-Sep-2014 | Materialism : the good, the bad, and the ugly | Shrum, L. J; Lowrey, Tina; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie, et al |
2014 | Holier than thou : an exploration of the green side of materialism | Furchheim, Pia; Jahn, Steffen; Zanger, Cornelia |