| Issue Date | Title | Involved Person(s) |
| 1-Feb-2017 | Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern | Belz, Christian; Reinecke, Sven; Duma, Fabio |
| 2017 | Einkaufstourismus Schweiz 2017 / 2018 | Rudolph, Thomas; Nagengast, Liane; Nitsch, Frauke |
| 2017 | Roger Federer, Rolex und ich sind gute Freunde : Werbung mit unterschiedlichen Testimonial-Typen | Hari, Jürg J.; Kucza, Gunther; Ramadani, Eldina; Sammet, Isabel |
| 2017 | Wie lässt sich das Vertrauen im Schweizer Mode-Onlinehandel durch Bewertung auf- und ausbauen? | Seiler, Roger; Meier, Natacha |
| 2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
| 2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
| 2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen, et al |
| 2017 | Pricing in theory and practice : combined application of price discrimination and prospect theory compared to an example in practice | Hefti, Andreas; Egger, Nicolas |
| 2017 | A comprehensive e-business framework for luxury watch companies | Duma, Fabio; Dähler, Rico |
| 2017 | From YouTube to protein powder : how Social Media influences the consumption and perception towards nutritional supplements | Seelhofer, Daniel; Renga, Giuseppe |
| 2017 | The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry | Rüeger, Brian; Müller, Dana |
| 2017 | Delight by Design als Erfolgsfaktor im Spitalwesen | Vetterli, Christophe; Scherrer, Corinne; Aquino Shluzas, Lauren Marie; Leifer, Larry |
| 2017 | Source credibility model, source attractiveness model and match-up-hypothesis : an integrated model | Seiler, Roger; Kucza, Gunther |
| 2017 | Deal or no deal? : assessing the daily deal shopper | Beurer-Züllig, Bettina; Seiler, Roger |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
