| Issue Date | Title | Involved Person(s) |
| Nov-2022 | Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit | Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian, et al |
| 13-Sep-2022 | Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business | Duma, Fabio |
| Sep-2022 | Online retailer survey 2022 : success factors and omnichannel services in digital commerce | Zumstein, Darius; Oswald, Carmen; Brauer, Claudia |
| 22-Mar-2022 | Cross-cultural differences in consumers' attention to food labels | Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry |
| 2022 | Marktforschung | Müller, Steffen |
| 2022 | Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in Italy | Duma, Fabio |
| 2022 | Erfolgsfaktoren für einen internationalen Markteintritt eines Schweizer Robotik Start-ups | Bansal, Satschin; Gadgil, Maya; Widmer, Maurin |
| 2022 | Management von Kunden | Hannich, Frank |
| 2022 | Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientations | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2022 | «Rent my Rooftop» – Analyse, Requirements-Engineering und Design eines Startups : Requirements-Engineering der Webplattform «rentmyrooftop.ch» – wie können Menschen (als Anbieter und Nachfrager von Event-Locations, insbesondere Dachterrassen) optimal vernetzt werden? | Moser, Adrian; Pannarakunnel, Jevin |
| 2022 | The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama | Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto |
| 2022 | Der Spagat zwischen Markenverjüngung und Markenauthentizität in Anbetracht des Generationenkonzepts : eine Untersuchung mit besonderer Berücksichtigung der Generation Z | Bächler, Jesse; Weschenfelder, Nina; Bytyqi, Arif |
| 2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
