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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 79 to 98 of 511
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Issue Date
Title
Involved Person(s)
2013
Crowd und Rüben
Müller, Salome
;
Simeon, Michaela
2015
Customer acceptance tests and new product success : an application of QCA in innovation research
Hein, Daniel
;
Ivens, Björn
;
Müller, Steffen
2011
Customer emotions as a strategic goal of relationship marketing : an empirical comparison between B2B and B2C companies in Switzerland
Siems, Florian
;
Rüeger, Brian
;
Hannich, Frank
Nov-2022
Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit
Heierli, Reto
;
Hannich, Frank
;
Zimmer, Marcus
;
Zumstein, Darius
;
Oehninger, Fabian
, et al
2016
Darf ich wissen, wer du bist? : Mehrwert der Identifikation aus Kundensicht
Hannich, Frank
;
Crowden, Catherine
;
Bissig, Patrick
;
Kübler, David
;
Gabler, Claudia
, et al
2020
Data resources to create digital twins
Schweiger, Lukas
;
Barth, Linard
;
Meierhofer, Jürg
Nov-2023
Data Sharing Framework für KMU
Benedech, Rodolfo Andres
;
Vogt, Helen
;
Meierhofer, Jürg
;
Kugler, Petra
;
Strittmatter, Marc
, et al
2023
Data sharing in ecosystems : a multi-perspective view
Kugler, Petra
;
Vogt, Helen
;
Meierhofer, Jürg
2016
Daten als Brennstoff
Seiler, Roger
2024
Daten im B2B-Ökosystem teilen und nutzen : wie KMU Voraussetzungen schaffen und Hürden überwinden
Kugler, Petra
;
Vogt, Helen
;
Meierhofer, Jürg
;
Dobler, Martin
;
Strittmatter, Marc
, et al
2019
“Dear Monica, thank you for your review” : the impact of hotel responses to online reviews
Furchheim, Pia
;
Müller, Steffen
;
Sponagel, Claudio
;
Collenberg, Anja
2017
Defining archetypes of E-collaboration for product development in the automotive industry
Holler, Manuel
;
Uebernickel, Falk
;
Brenner, Walter
2017
Delight by Design als Erfolgsfaktor im Spitalwesen
Vetterli, Christophe
;
Scherrer, Corinne
;
Aquino Shluzas, Lauren Marie
;
Leifer, Larry
2021
Design thinking for strategizing? : a critical literature review
Graf, Sandro
2019
Designing value co-creation for a free-floating e-bike sharing system
Heitz, Christoph
;
Blume, Marc
;
Scherrer, Corinne
;
Stöckle, Raoul
;
Bachmann, Thomas
2008
Destinationsmarken im Special Interest Tourismus : dargestellt am Beispiel des Klettertourismus
Hannich, Frank M.
2015
Developing guidance for companies to master current challenges in sustainability reporting : two case studies from banking and tourism in Switzerland
Daub, Claus-Heinrich
;
Brand, Fridolin S.
;
Berger, Verena
;
Hetze, Katharina
;
Winistörfer, Herbert
2020
Development of a smart connected product system for the industrial piping business
Holler, Manuel
;
Ehrat, Matthias
;
Vogt, Helen
2021
Development of a smart connected product-service-system (PSS) for the waste management ecosystem
Barth, Linard
;
Sarperi, Luciano
;
Dettling, Marcel
;
Meierhofer, Jürg
;
Bulatovic, Andjela
, et al
2015
Dialogmarketing in der Schweiz 2015
Hannich, Frank
;
Müller, Salome