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Showing results 139 to 158 of 511 < previous   next >
Issue DateTitleInvolved Person(s)
Apr-2021eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel HüttermannHüttermann, Marcel
2020Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsorsHüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio
Oct-2019eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel HüttermannHüttermann, Marcel
Apr-2021eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel HüttermannHüttermann, Marcel
2018Evaluating trust based on impression formation in business encountersRozumowski, Anna; Hari, Jürg J.; Dermody, Janine
2020Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketingRozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert
2008Evaluation of school architecture post occupancyMiesler, Linda; Jacobsen, Thomas; Riesel, Anja; Schoenheit, Anika
2021Events Schweiz 2021Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang, et al
2019Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levelsAckermann, Kurt Alexander; Murphy, Ryan O.
2019Exploring the behavioral relationships of fan engagementHüttermann, Marcel
2019Exploring the willingness-to-share data of digitized products in B2B manufacturing industriesHoller, Manuel; Vogt, Helen; Barth, Linard
2022Extended Reality (XR) in der öffentlichen Verwaltung : XR-Grundlagen und PraxisbeispieleSeiler, Roger
2017Fallbeispiel : Predictive Analytics im industriellen Servicegeschäft von Linde MHUebernickel, Falk; Holler, Manuel; Brenner, Walter
29-Dec-2023Fan engagement behavior : validation of a theory-based scaleYoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; Gordon, Brian S.; Hüttermann, Marcel, et al
2021Fan engagement in professional team sportsUngemacht, Christoph; Königstorfer, Jörg; Bodet, Guillaume; Moog, Martin; Hüttermann, Marcel
Nov-2019Fan engagement in team sports : what role do the individual players play?Hüttermann, Marcel; Nesina, Sara
2017Fan engagement value in team sport : service-dominant logic informed dimensionsHüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg
2007Fast and frugal food choices : uncovering individual decision heuristicsScheibehenne, Benjamin; Miesler, Linda; Todd, Peter M.
Jan-2023Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrackKlaas, Michael; Beurer-Züllig, Bettina
2018Flow revisited : process conceptualization and a novel application to service contextsDrengner, Jan; Jahn, Steffen; Furchheim, Pia
Showing results 139 to 158 of 511 < previous   next >