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Showing results 425 to 444 of 511 < previous next >

Issue Date	Title	Involved Person(s)
2020	The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study	Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna
2019	The influence of non-transactional engagement behavior on merchandise consumption	Hüttermann, Marcel; Kunkel, Thilo
2022	The influence of non-transactional fan engagement on merchandise consumption	Hüttermann, Marcel; Kunkel, Thilo
2014	The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour	Berger, Verena; Miesler, Linda; Hari, Jürg J.
2006	The relationship between corporate websites and brand equity : a conceptual framework and research agenda	Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C.
2009	The relevance of marketing activities in the Swiss prescription drugs market : two empirical qualitative studies	Stros, Michael; Hari, Jürg J.; Marriott, John
2022	The revolution of digital advertising will be tokenized	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2014	The silent surfer : an online tool for web experiments	Seiler, Roger; Miesler, Linda; Hari, Jürg J.
Jan-2020	The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing	Beurer-Züllig, Bettina; Klaas, Michael
2012	The thin win : implicit preference for slim models in advertising	Hari, Jürg; Forestier, Céline
2016	The warmth and competence dimensions : experimental validation in the context of crowdfunding	Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger
2021	Theory development in servitization through the application of fsQCA and experiments	Salonen, Anna; Zimmer, Marcus; Keränen, Joona
2022	Thumbs up : an empirical analysis on employee’s intention to interact with corporate content	Bächler, Jesse Raymond; Benz, Manuel; Heim, Nina
2012	Touchpoint management for virtual products : making the intangible tangible by means of physical presences	Mandl, Teresa Valerie; Miesler, Linda
2018	Towards a method compendium for the development of digitised products : findings from a case study	Holler, Manuel; Herterich, Matthias; Dremel, Christian; Uebernickel, Falk; Brenner, Walter
22-Jun-2016	Towards understanding closed-loop PLM : the role of product usage data for product development enabled by intelligent properties	Holler, Manuel; Stöckli, Emanuel; Übernickel, Falk; Brenner, Walter
2016	Transformative stories : a framework for crafting stories for social impact organizations	Bublitz, Melissa G.; Escalas, Jennifer Edson; Peracchio, Laura A.; Furchheim, Pia; Grau, Stacy Landreth, et al
2022	Transition : vom «Building the Business» zum «Running the Business»	Rüeger, Brian
1-Jul-2004	Trends im NDS CRM : CRM Trends durch das NDS	Troesch-Jacot, Mireille; Hafner, Nils
2020	Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement	Hannich, Frank; Hüttermann, Marcel

Showing results 425 to 444 of 511 < previous next >