Issue Date | Title | Involved Person(s) |
29-Sep-2023 | Private labels and negative information : effects within a retailer | Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther |
29-Sep-2023 | Private labels and negative information : effects across retailers | Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther |
2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |