Issue Date | Title | Involved Person(s) |
Apr-2024 | Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves | Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J., et al |
10-Feb-2024 | Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement | Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki |
2024 | Unternehmen zwischen Hype & Schock | Rüeger, Brian; Volkmar, Gioia |
5-Dec-2023 | Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
29-Sep-2023 | Private labels and negative information : effects within a retailer | Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther |
29-Sep-2023 | Private labels and negative information : effects across retailers | Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
23-Jun-2023 | Macht Dialogmarketing Unternehmen agiler? | Hannich, Frank; Heierli, Reto; Rettenmund, Michèle |
19-Apr-2023 | QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers | Ebert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim |
Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2023 | Die Krux mit der Nachhaltigkeitskommunikation | Rüeger, Brian; Furchheim, Pia |
13-Sep-2022 | Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business | Duma, Fabio |
22-Mar-2022 | Cross-cultural differences in consumers' attention to food labels | Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry |
2022 | Was ist Marketing? | Rüeger, Brian |