Issue Date | Title | Involved Person(s) |
2019 | Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in Switzerland | Fernandes, Luca; Duma, Fabio |
2019 | Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market | Duma, Fabio; Gadgil, Maya |
2018 | Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren | Belz, Christian; Reinecke, Sven; Duma, Fabio |
2018 | The rise of independent niche luxury brands in the era of masstige | Duma, Fabio; Gadgil, Maya |
2018 | Digital Personas in the luxury market segment : creating a better luxury experience | Duma, Fabio; Bendoni, Wendy K. |
2018 | David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury | Duma, Fabio; Gadgil, Maya |
1-Feb-2017 | Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern | Belz, Christian; Reinecke, Sven; Duma, Fabio |
2017 | Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business | Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel |
2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
2016 | Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point | Duma, Fabio; Hallier Willi, Christine |
2015 | Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques | Duma, Fabio; Hallier, Christine |
2015 | The business of luxury | Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary |
2014 | Der Service Encounter als "Moment of Truth" : die Besonderheit der persönlichen Kunden-Mitarbeiter-Interaktion beim Verkauf von Luxusuhren verstehen | Duma, Fabio |