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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 324 to 343 of 511
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Issue Date
Title
Involved Person(s)
2020
Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior
Ghesla, Claus
;
Grieder, Manuel
;
Schmitz, Jan
;
Stadelmann, Marcel
2012
Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?
Miesler, Linda
2017
Product Lifecycle Management im Konzernumfeld : Herausforderungen, Lösungsansätze und Handlungsempfehlungen
Holler, Manuel
;
Dremel, Christian
;
Herterich, Matthias
;
Uebernickel, Falk
;
Brenner, Walter
2011
Product Management und Marketing im Vorfeld von POS
Reidenbach, Judith
;
Rellstab, Rolf
2015
Product Manager : Anwälte der Kundschaft an der Schnittstelle zur Entwicklungsabteilung
Müller, Steffen
;
Fuchs, Rainer
2014
Professionelles Produktmanagement : was machen erfolgreiche Unternehmen anders?
Fuchs, Rainer
9-Jun-2023
Properties and characteristics of digital twins : review of industrial definitions
Schweiger, Lukas
;
Barth, Linard
2022
Prozesse und Prozessautomatisierung im Marketing
Klaas, Michael
2018
Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs
Müller, Steffen
;
Seiler, Roger
19-Apr-2023
QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers
Ebert, Nico
;
Scheppler, Björn
;
Ackermann, Kurt Alexander
;
Geppert, Tim
2013
Read or recycle? : the impact of promotional and relational mailings on the response funnel
Hannich, Frank
;
Müller, Salome
;
Forestier, Céline
2014
Reciprocity as an individual difference
Ackermann, Kurt Alexander
;
Fleiss, Jürgen
;
Murphy, Ryan
2019
Requirements for future digital visitor flow management
Hüttermann, Marcel
;
Thimm, Tatjana
;
Hannich, Frank
;
Bild, Christine
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
25-Apr-2024
Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland
Altwicker-Hámori, Szilvia
;
Ackermann, Kurt Alexander
;
Furchheim, Pia
;
Dratva, Julia
;
Truninger, Dominique
, et al
2022
«Running the Business» : der aufgabenorientierte Ansatz im Marketing
Rüeger, Brian
2021
Safer drivers are more willing to share information
Pugnetti, Carlo
;
Graf, Sandro
2014
Der Schlüssel zu einem erfolgreichen Product Management
Comolli, Lucia
;
Mandl, Teresa Valerie
2011
Schweizer Wohlstand zwischen Vergangenheit und Zukunft
Hannich, Frank
;
Berger, Verena
2008
Schweizerische Energievisionen 2008 : Ergebnisbericht
Hannich, Frank
;
Corrodi, Y.
;
Saurer, Cornelia