Browsing by Organisational Unit Institut für Marketing Management (IMM)

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Showing results 324 to 343 of 511 < previous   next >
Issue DateTitleInvolved Person(s)
2020Pro-environmental incentives and loss aversion : a field experiment on electricity saving behaviorGhesla, Claus; Grieder, Manuel; Schmitz, Jan; Stadelmann, Marcel
2012Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?Miesler, Linda
2017Product Lifecycle Management im Konzernumfeld : Herausforderungen, Lösungsansätze und HandlungsempfehlungenHoller, Manuel; Dremel, Christian; Herterich, Matthias; Uebernickel, Falk; Brenner, Walter
2011Product Management und Marketing im Vorfeld von POSReidenbach, Judith; Rellstab, Rolf
2015Product Manager : Anwälte der Kundschaft an der Schnittstelle zur EntwicklungsabteilungMüller, Steffen; Fuchs, Rainer
2014Professionelles Produktmanagement : was machen erfolgreiche Unternehmen anders?Fuchs, Rainer
9-Jun-2023Properties and characteristics of digital twins : review of industrial definitionsSchweiger, Lukas; Barth, Linard
2022Prozesse und Prozessautomatisierung im MarketingKlaas, Michael
2018Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programsMüller, Steffen; Seiler, Roger
19-Apr-2023QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchersEbert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim
2013Read or recycle? : the impact of promotional and relational mailings on the response funnelHannich, Frank; Müller, Salome; Forestier, Céline
2014Reciprocity as an individual differenceAckermann, Kurt Alexander; Fleiss, Jürgen; Murphy, Ryan
2019Requirements for future digital visitor flow managementHüttermann, Marcel; Thimm, Tatjana; Hannich, Frank; Bild, Christine
Dec-2020Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destinationRozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael
25-Apr-2024Risk factors for smoking in adolescence : evidence from a cross-sectional survey in SwitzerlandAltwicker-Hámori, Szilvia; Ackermann, Kurt Alexander; Furchheim, Pia; Dratva, Julia; Truninger, Dominique, et al
2022«Running the Business» : der aufgabenorientierte Ansatz im MarketingRüeger, Brian
2021Safer drivers are more willing to share informationPugnetti, Carlo; Graf, Sandro
2014Der Schlüssel zu einem erfolgreichen Product ManagementComolli, Lucia; Mandl, Teresa Valerie
2011Schweizer Wohlstand zwischen Vergangenheit und ZukunftHannich, Frank; Berger, Verena
2008Schweizerische Energievisionen 2008 : ErgebnisberichtHannich, Frank; Corrodi, Y.; Saurer, Cornelia