Browsing by Person kotw

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  

Showing results 1 to 10 of 10
Issue DateTitleInvolved Person(s)
2019Ambivalent consumer networks coping with conflictsKaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang
2021Event Experience Design : explorative Studie am Beispiel akademischer FachveranstaltungenSchäfer, Wolfgang; Zürn, Christine; Heidelberger, Severin
2021Events Schweiz 2021Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang, et al
2021I, AR & Myself – Kundenselbstwahrnehmung als Teil der Customer Experience bei Nutzung von Augmented Reality : Applikationen am Beispiel der Beauty-BrancheSchäfer, Wolfgang; Barth, Linard; Yazici, Büsra
2019Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al
2020Nostalgia and the personal truth : an empirical study on narrative identities in brand managementSchäfer, Wolfgang
2021Rapid Business Model Innovation : eine Studie am Beispiel der TextilbrancheSchäfer, Wolfgang; Kübler, Jessica
Dec-2020Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destinationRozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael
2020Success factors of e-commerce : drivers of the conversion rate and basket valueZumstein, Darius; Kotowski, Wolfgang
2020Voice search : a new customer experience for swiss tourismRozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael