| Issue Date | Title | Involved Person(s) |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2022 | Management von Kunden | Hannich, Frank |
| 2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
| 2022 | Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt | Fuchs, Rainer |
| 2022 | Was sind Kunden zu zahlen bereit? : ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode | Müller, Steffen; Heim, Nina; Matthys, Stefan |
| 2022 | Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle | Holler, Manuel; Dremel, Christian; Hehn, Jennifer; van Giffen, Benjamin; Galeno, Gianluca |
| 4-Nov-2021 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis : Teil 5: VBHC – Mehr als nur PROMs messen | Liberatore, Florian |
| 24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| 2021 | MarTech auf der Überholspur | Rüeger, Brian |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
