| Issue Date | Title | Involved Person(s) |
| 2022 | Marktforschung | Müller, Steffen |
| 2022 | Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector | Duma, Fabio; Khalifa, Dina; Schäfer, Jule |
| 2022 | Transition : vom «Building the Business» zum «Running the Business» | Rüeger, Brian |
| 2022 | Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientations | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2022 | Management von Kunden | Hannich, Frank |
| 2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
| 2022 | Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt | Fuchs, Rainer |
| 2022 | Was sind Kunden zu zahlen bereit? : ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode | Müller, Steffen; Heim, Nina; Matthys, Stefan |
| 4-Nov-2021 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis : Teil 5: VBHC – Mehr als nur PROMs messen | Liberatore, Florian |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| 2021 | MarTech auf der Überholspur | Rüeger, Brian |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
