| Issue Date | Title | Involved Person(s) |
| 2019 | Augmented Reality und Virtual Reality im Premium- und Luxus-Retail | Harren, Benjamin; Seiler, Roger; Müller, Steffen |
| 2019 | Omnikanal-Vertrieb entlang der Customer Journey | Mussak, Pirmin |
| 2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
| 2019 | Ambivalent consumer networks coping with conflicts | Kaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang |
| 2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
| 2019 | Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in Switzerland | Fernandes, Luca; Duma, Fabio |
| 2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
| Nov-2018 | Limited attention, competition and welfare | Hefti, Andreas |
| 15-Oct-2018 | Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit | Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne, et al |
| 5-Oct-2018 | Verantwortungsvolle Unternehmensführung | Schüz, Mathias |
| Feb-2018 | Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice | Etale, Anita; Jobin, Marilou; Siegrist, Michael |
| 2018 | A comprehensive model of consequences of a value conflict on well-being | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |
| 2018 | Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport | Scheifele, Angelika; Haarmann, Jens |
| 2018 | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael, et al |
| 2018 | Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest | Müller, Steffen; Struik, Arie; Beinert, Markus |
