| Issue Date | Title | Involved Person(s) |
| 2022 | Management von Kunden | Hannich, Frank |
| 2022 | Winning over the market orientation trap : an evolutionary perspective on the deliberate iteration between market driving and market-driven orientations | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Winning over the market orientation trap : a dynamic process model of market orientation evolution | Björck, Albena; Sievers, Henrik; Ainamo, Antti; Hacklin, Fredrik; Salo, Jari |
| 2022 | Private labels, product harm crises, and cross-brand learning | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2022 | The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama | Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto |
| 2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
| 2022 | «Running the Business» : der aufgabenorientierte Ansatz im Marketing | Rüeger, Brian |
| 2022 | Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-selling | Seiler, Roger; Brodmann, Thierry; Keller, Thomas |
| 2022 | Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector | Duma, Fabio; Khalifa, Dina; Schäfer, Jule |
| 2022 | Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt | Fuchs, Rainer |
| 2022 | Was sind Kunden zu zahlen bereit? : ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode | Müller, Steffen; Heim, Nina; Matthys, Stefan |
| 2022 | Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle | Holler, Manuel; Dremel, Christian; Hehn, Jennifer; van Giffen, Benjamin; Galeno, Gianluca |
| 2022 | Management von Inhalten | Suvada, Adrienne |
| 2022 | Transition : vom «Building the Business» zum «Running the Business» | Rüeger, Brian |
| 2022 | Aktivitäten, Partnerschaften und Ressourcen im analogen und digitalen Marketing | Wyss, Saskia |
