| Issue Date | Title | Involved Person(s) |
| 20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
| 2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| 2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| 2022 | Management von Daten | Klaas, Michael |
| 2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
| 2022 | Prozesse und Prozessautomatisierung im Marketing | Klaas, Michael |
| 2022 | Integration der Aufgaben | Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro |
| 2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
| Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
| 2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
| 2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
| Jan-2020 | The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing | Beurer-Züllig, Bettina; Klaas, Michael |
| Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |
| 2019 | Big Data im Marketing | Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen |
