Issue Date | Title | Involved Person(s) |
Apr-2023 | Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria |
Mar-2023 | Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen | Furchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R., et al |
2023 | Die Krux mit der Nachhaltigkeitskommunikation | Rüeger, Brian; Furchheim, Pia |
2022 | Why do consumers discard products prematurely? : a consumer value perspective | Furchheim, Pia; Kreidler, Nicole |
2022 | Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria |
25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
May-2020 | PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter | Monard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank, et al |
2020 | Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing | Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen, et al |
2019 | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 | Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al |
2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
2018 | A comprehensive model of consequences of a value conflict on well-being | Furchheim, Pia; Martin, Christian; Morhart, Felicitas |