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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 21 to 40 of 507
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Issue Date
Title
Involved Person(s)
2021
Applications of blockchain technology in marketing : a systematic review of marketing technology companies
Stallone, Valerio
;
Wetzels, Martin
;
Klaas, Michael
2016
Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis
Bearth, Angela
;
Siegrist, Michael
14-Feb-2024
Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland
Caviezel, Moë
;
Spychiger, Florian
;
Stallone, Valerio
2011
Auf dem Weg zu Service Excellence : den Spagat zwischen Komplexitätsreduktion und Individualisierung meistern
Kansy, Simone
;
Tüscher, Peter
;
Lucco, Andreas
2014
Auf der Agenda : Durchbruch bei CRM-Lösungen
Scherrer, Corinne
;
Hannich, Frank
2018
Aufbau von Customer Engagement bei der New Belgium Brewing Company
Rellstab, Rolf
;
Rozumowski, Anna
2016
Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model
Seiler, Roger
;
Klaas, Michael
2019
Augmented Reality und Virtual Reality im Premium- und Luxus-Retail
Harren, Benjamin
;
Seiler, Roger
;
Müller, Steffen
2014
B2B-Marketing : Herausforderung Nachhaltigkeit
Gürtler, Stefan
;
Berger, Verena
2018
Baubranche 4.0 : Building Information Modeling
Barth, Linard
;
Heierli, Reto
2017
Die Bedeutung der armenischen Kirche : wie sieht der Schritt aus der Vergangenheit in die Zukunft aus?
Suvada, Adrienne
2018
Being green in a materialistic world : consequences for subjective well-being
Furchheim, Pia
;
Martin, Christian
;
Monhart, Felicitas
2019
Being green in a materialistic world : consequences for subjective well‐being
Furchheim, Pia
;
Martin, Christian
;
Morhart, Felicitas
2022
Benefits, challenges and future developments in digital analytics in German-speaking countries : an empirical analysis
Zumstein, Darius
;
Brauer, Claudia
;
Zelic, Andrea
1998
Beratung im KMU Urteil
Rüeger, Brian
;
Woog, Marc
2015
Bessere Beziehungen durch Feedbacksysteme
Müller, Steffen
;
Farese, Crisanto
2018
Best Practice : SPAR
Fricker, Wolfgang
;
Suvada, Adrienne
2010
Best Practice in Customer Interaction: Interaktive Wertschöpfung im Marketing in der Schweiz
Kaul, Helge
2019
Big Data im Marketing
Klaas, Michael
;
Ackermann, Kurt Alexander
;
Fleiss, Jürgen
2021
Bolder is better : raising user awareness through salient and concise privacy notices
Ebert, Nico
;
Ackermann, Kurt Alexander
;
Scheppler, Björn